More than a year ago, I helped Iperia with one of its first demos of the then-under-development service creation platform IperiaVX. The demo was for a “trader desktop” - an integration of voice and data functions in a portal for a hypothetical financial broker.

One of the examples in the demo was a stock watch situation. Using IperiaVX, the trader could quickly see when a stock fell below a pre-defined alert level, and a list of her clients with holdings in that stock. As a result, the trader could record a single voice broadcast about the situation, and with a few clicks, send the message out to all the relevant clients with instructions on how to take action - sell it off, buy it for the dollar-cost averaging, etc.

Now, just expand that to the scale of a multi-billion-dollar financial services firm - like Citigroup, Goldman Sachs, JP Morgan, or Bear Stearns, for example. How happy would their clients be to get that kind of rapid information? And how much in trading commissions would that generate?

Especially on a day like today, when the stock market is diving, having a service like this to offer isn’t just good in the short term. It’s a competitive advantage.

So my mind snapped to that demo this morning, and a lot’s changed since I wrote and recorded the voiceover track for that old trader desktop. But the potential to help traders and their clients react fast to market moves - that opportunity still exists.

It’s the planning time of the year, and considering that IperiaVX has expanded the range of clients we can serve, we’re rethinking the trade show mix for 2008.

One of the biggest decisions to come out of this rethinking is that Iperia won’t be exhibiting at Spring VON in March 2008. It was a business decision that also played a part in Iperia CEO David Jodoin’s joining of a pulvermedia advisory panel. Our commitment to pulvermedia events is evolving, and we’re excited about the new direction. (Isn’t everything exciting in the brainstorming phase?)

But to all the folks who met Iperia team members there in 2007: Thank you, stay in touch, and we hope you’ll consider coming to our neck of the woods for Fall VON in October.

That said, one of the shows we’re looking at for 2008 is Interop. Between them, CTIA, and the National Association of Broadcasters, April in Las Vegas is looking pretty crowded, but according to Carol in the sales office at Interop, their New York show just came off a fabulous 3rd year in the Northeast Corridor, where IT professionals have been “underserved” in terms of shows.

Just from eyeballing it so far, the New York show looks like it falls right in the market space where IperiaVX needs to be. And the Interop folks also happen to have an offer similar to the Unified Communications sponsorship we did at Fall VON 2007 - and our early feedback seems to indicate that’s where we’re most satisfied with our marketing investment.

So my questions to you are: Have you been to an Interop event before? If so, what did you think? And if not, how come?

That’s the headline on an article by Steven Burke on CRN.com, and how, you might ask, has Iperia managed to get in the middle of a clash of titans for unified communications (UC) business? I’ll let Mr. Burke and our own Chris Poer do the explaining:

Chris Poer, vice president of marketing and sales for Billerica, Mass. based Iperia, the maker of the IperiaVX services creation platform, agreed. He said IBM’s middleware software is helping Iperia dramatically reduce development time for creating telecommunications applications for customers.

Poer said IperiaVX combined with IBM middleware has reduced the time it takes to create some service provider applications from definition to implementation from what was once five years to five to seven months. “The development of the actual application is no longer the long pole in the tent,” said Poer. “It no longer defines the length of the process.”

All I know is, anything IBM vs. Microsoft tends to be entertaining, so keep your eye on these two as they square off in the UC market.

I just finished listening to CEO David Jodoin’s “Voice Enabling Enterprise Business Applications” industry perspective at the Unified Communications Conference, and thought I’d share a copy of the slide deck here for those of you who couldn’t join us in Boston. (The streets are shut down for the Red Sox World Series celebration, so getting here has been a problem even for some folks already registered for the conference!)

Three top-level thoughts about unified communications and service creation, in summary:

1. Don’t think about integrating technologies and applications until you decide how you want to integrate your businesses processes.

2. Consider the security ramifications of what you’re integrating before you start.

3. Services need to be created based on specific user roles and responsibilities, so make sure that whatever services you deliver are ones that your users actually want to use.

If you want your own copy of the presentation, just contact us.

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Los Angeles, CA, Internet Telephony Expo, September 11, 2007  —— Iperia, Inc., a leading provider of customer-proven unified communication platforms to the service provider industry, today announced that Nuvio Corporation, a leading provider of VoIP solutions, has selected Iperia’s VX platform as the foundation for their next generation Unified Communications-based services.

IperiaVX is a revolutionary service-creation platform that enables seamless integration of new and existing communications applications into a single, voice-enabled solution. IperiaVX leverages standards-based portlet technology (JSR168), SIP Servlet technology (JSR116) and service oriented architecture (SOA) design principles. These standards allow service providers to quickly create new voice-based solutions that can provide a differentiated service to a target enterprise vertical market.

“Iperia’s experience providing Unified Communications applications to the carrier market coupled with the unique service creation capability of VX will allow us to quickly expand our IP hosted solutions strategy and enable our business users with advanced communication requirements to increase productivity,” said Jason Talley, Chief Executive Office for Nuvio Corporation.

“Iperia’s VX platform provides user-friendly Unified Messaging applications for residential as well as the business market,” said Chris Poer, VP Sales for Iperia. “As a VoIP technology leader, Nuvio has a deep understanding of this technology and is perfectly suited to leverage the tools contained in the VX platform to provide advanced communications services to their clients.”

About Iperia
Iperia is the emerging leader in service creation platform technology, serving both service providers (wireline, wireless, and broadband) and enterprise companies worldwide. Iperia’s Enterprise platform IperiaVX allows the integration of new and existing applications into a voice-enabled framework. Iperia offers a suite of “best in class” applications plus an open architecture that provides interoperability with shared resources and systems. This combination brings new efficiency and ease of use to personal and business communications. Iperia is privately held and funded by Friedli Corporate Finance, a leading Swiss venture firm. Its headquarters are in North Billerica, Massachusetts. For more information, visit www.iperia.com.

Contact
Chris Poer, VP Sales and Marketing
Direct: 336 656-0888
Fax: 978 437 3536
Email: cpoer@iperia.com

About Nuvio Corporation
Nuvio Corporation, a provider of business communication solutions, distributes its products through direct, indirect and wholesale channels. Nuvio offers a reliable, stable communications platform providing unparalleled uptime for customers. Since 2003, Nuvio has provided PBX services for small to medium-sized businesses in a cost-effective manner. For more information, visit www.nuvio.com.

Contact
Joe Woodbury, Director of Marketing
Office: 816-444-4422 ext 5853
Mobile: 913-634-9934
Email: jwoodbury@nuvio.com

Nuvio product names and the Nuvio logo are trademarks of Nuvio Corporation.

If you’re heading to Fall VON 2007 in Boston two months from now, here’s a peek at what you’ll see when you come to Booth #543. And if you haven’t registered yet, be sure to use “IPERIA” on the VON registration form for free access to the show floor, and $200 off your conference pass.

Erik Linask, Associate Editor for Internet Telephony magazine, just published this article on the IPCommunications.com website: IperiaVX Leverages VoIP Investments While Reducing Time to Market. In it, Erik not only shows how IperiaVX fits into the larger industry framework, but also breaks the news that IperiaVX is now IMS-compliant, in addition to already being designed to sit on top of IBM’s and BEA’s service delivery platforms.

A brief excerpt:

As with the services Iperia’s customers bring to market, Iperia says timing is everything. The key, as a software company, is to be an early market entrant, so you’re ready to ride the wave as it occurs, because it is difficult to make up ground if you’re caught behind the wave. On the other hand, you also do not want to be too early, where you risk people not understanding what you’re offering.

“In this case,” said Jodoin, “we felt we predicted the wave and are releasing our product just as the swell is coming at us.”

Read the rest of the story here.

It hit the wire services this morning, and everyone at Iperia is celebrating. After tens of thousands of hours in development and testing, and thanks to the efforts of so many dedicated people (and not to mention the critical role our ActivEdge software played in the story), here’s the big news:

Iperia has partnered with industry leaders IBM® and BEA™ to leverage the technology and security of their application and SIP servers, making IperiaVX compatible with the majority of portal technologies available today. The platform is currently deployed at select customer locations and is generally available. For additional information please contact sales@iperia.com.

Big difference between working demos, select deployments, and general availability, let me tell you. Iperia is now poised to bring even greater value to the service provider and enterprise markets, and help them tightly couple voice with mission-critical applications.

It’s the next wave in business process efficiency, and considering the level of interest we’ve encountered in 2006 and 2007, we’re thrilled to make it available to a wider audience.

…series of overviews, spec sheets, and white papers!

Well, maybe that wasn’t the answer you were expecting. But in the case of IperiaVX, which is going into GA next week, we’re proud to announce the release of a few new documents that reveal the deal behind IperiaVX.

For service providers, go here to learn more and get access to the new white paper, “7 Unique, High-ROI Services You Can Launch in Less Than One Month With IperiaVX.” For enterprises, this is your ticket to learning more about IperiaVX and examples of how IperiaVX brings great business efficiency, lower costs, and greater revenue potential to your business.

If you’re into application servers, you know who the two biggest players are - BEA and IBM. They control the lion’s share of the application server market, and if you want to reach the enterprises they serve, it makes a lot of sense to ensure your product plays nicely with theirs.

So in planning, designing, and programming IperiaVX, the team pulled together to develop a service creation platform that integrates seamlessly with both IBM’s WebSphere application server and SIP server as well as BEA’s WebLogic application server and SIP server.

The announcement of an agreement with BEA happened first, in April 2006. At the time, Mike McHugh, vice president and general manager of BEA WebLogic Communications Platform, had this to say:

“In today’s competitive telecom market, network operators require new and flexible communications infrastructure software that can enable them to quickly create and launch new services. We see the integration of BEA WebLogic SIP Server with Iperia’s standards-based approach … as a fundamental key to providing an adaptable solution that service providers can offer for real differentiation; we are pleased to partner with them in this effort.”

Then, in December 2006, Iperia made it official with IBM as well. Less than one year after being hired to guide the evolution of Iperia from unified communications to service creation platforms, Iperia CEO David Jodoin said:

“Our technical collaboration with IBM will enable Iperia to provide our customers with real, sustainable value. Equally important, it affords us – and our customers – the knowledge that the WebSphere platform is a proven middleware software and development platform for which many of our customers are already familiar.”

With IBM and BEA on board, and test implementations well under way, the momentum toward 6/26/07 began to pick up. Next up - putting together more information about IperiaVX, and explaining just what it could do for service providers and enterprise clients.