The biggest thing going on in Vegas next week isn’t the latest hotel opening - it’s IBM’s 2008 Impact Smart SOA Conference, touted as “the largest SOA conference in the industry.”

Why “Smart SOA™” you ask? Because this is the approach IBM takes to ensuring the productive implementation of a service-oriented architecture. They call it “The experienced approach to acceleration, innovation and differentiation.” Here’s a little more detail from IBM for you:

The Smart SOA approach is a set of guiding principles developed by IBM, based on our unique experience working with more than 5700 customers using our SOA offerings.

The Smart SOA approach benefits both business and IT by extending the business value of deployment, from basic to advanced projects. The Smart SOA approach demands simplicity and robustness in every project, eliminating unnecessary complexity while building a strong foundation for future growth.

This is great stuff, as far as Iperia is concerned. Our service creation platform, IperiaVX, allows its users to rapidly deploy new and differentiated service offerings, while significantly decreasing the development cycle time. So IperiaVX and IBM’s Smart SOA are a perfect fit.

Iperia is one of eight select Business Partners joining IBM in their booth, represented by Sales VP Chris Poer and Solutions Engineer Scott Chong. Chris will also be giving a Birds of a Feather presentation there, entitled Service Creation: Creating Customer Value Through Rapid Service Deployment. (See a theme emerging?)

If you’ll be investing in this highly-regarded educational, technical, and networking event at the MGM Convention Center, please take a few minutes to drop by the Iperia pedestal, and tell us about your business.