It’s the planning time of the year, and considering that IperiaVX has expanded the range of clients we can serve, we’re rethinking the trade show mix for 2008.

One of the biggest decisions to come out of this rethinking is that Iperia won’t be exhibiting at Spring VON in March 2008. It was a business decision that also played a part in Iperia CEO David Jodoin’s joining of a pulvermedia advisory panel. Our commitment to pulvermedia events is evolving, and we’re excited about the new direction. (Isn’t everything exciting in the brainstorming phase?)

But to all the folks who met Iperia team members there in 2007: Thank you, stay in touch, and we hope you’ll consider coming to our neck of the woods for Fall VON in October.

That said, one of the shows we’re looking at for 2008 is Interop. Between them, CTIA, and the National Association of Broadcasters, April in Las Vegas is looking pretty crowded, but according to Carol in the sales office at Interop, their New York show just came off a fabulous 3rd year in the Northeast Corridor, where IT professionals have been “underserved” in terms of shows.

Just from eyeballing it so far, the New York show looks like it falls right in the market space where IperiaVX needs to be. And the Interop folks also happen to have an offer similar to the Unified Communications sponsorship we did at Fall VON 2007 - and our early feedback seems to indicate that’s where we’re most satisfied with our marketing investment.

So my questions to you are: Have you been to an Interop event before? If so, what did you think? And if not, how come?