In the entertainment business, there’s an old saying - “You’re only as good as your last effort.” Stephen King’s only as good as his last novel. Steven Spielberg’s only as good as his last movie. You get the idea.

So when you’ve got a hit on your hands, the powers that be like to say, “That’s great. What else have you got?” And that’s what happened with Iperia’s ActivEdge unified communications platform. In Iperia’s case, the people asking “What’s next?” included clients, investors, analysts, and media players, to name a few.

Soon after Iperia hired David Jodoin as CEO in December 2005, the answer became clear. The first hints at the promise of IperiaVX came with the introduction of an enterprise-class application server in March 2006. Later that month, Iperia debuted not just a new product idea, but a new look and brand strategy as well, at the Spring VON conference in San Jose, CA.

And VON events have continued to serve as significant markers in the progress of IperiaVX. More on that in another post…